Email Marketing: Spice it Up with Personalization

Email Marketing: Spice it Up with Personalization

If you aren’t emailing, you aren’t living. Well, you’re probably alive, but you’re definitely not maximizing your marketing potential. It’s not just millennials who live their entire lives online. People of all ages spend a lot of time connected. The same boring...
Digital Advertising Basics: What You Should Know

Digital Advertising Basics: What You Should Know

As far back as I can remember, there have been ads all over the internet. Digital advertising has come a long way since the days of those annoying static banners that showed little if any, creativity. Most of those ads weren’t even relevant to our interests. As the...
Digital Campaigns: Getting to Know Them

Digital Campaigns: Getting to Know Them

When setting up digital campaigns, there are a number of things to ask for and understand. Words and acronyms like impressions, CTR, UTM, geo-targeting or re-targeting might sound confusing and daunting at first, but once you know what they are, things get very easy....