Live online chat software is primarily used for direct one-on-one chat that can facilitate sales, turning browsers into buyers. It is like having a sales manager on your website to answer questions, provide information, and above all else provide excellent customer service. Live online chat software allows customers to connect with a human in a real-time online situation. The key benefit of this technology is putting a human touch back into your website. With the rise of social networking pushing more people and companies in the direction of live and instant communication, we predict that more websites will start utilizing this great software.