A key benefit of Internet marketing, unlike other marketing channels, is that it allows marketers to distribute information and media to a global market in an extremely cost effective manor. Strategic Internet marketing campaigns require communicating a company's message about itself, its products and services, through breakthrough and targeted media. Internet marketing is a powerful vehicle for real estate companies of all sizes. Sky Advertising can provide you with real estate Internet marketing solutions that spark lead generation.
Success the Sky Way
Mobile Marketing
Potential hombuyers can break out their iPhones, BlackBerrys, or smartphones and instantly find Open Houses with one touch/click. This is not what will happen in the future, this is now. The real estate market is getting a major overhaul when it comes to finding properties of any kind and that transformation is due to mobile technology. Most people now travel with a handheld computer, so it only makes sense that more and more real estate companies are designing custom mobile tools to reach pocket web surfers. Sky can create custom real estate applications for smartphones that are specific to your target audience. Give buyers the simplicity they have been waiting for; let them find your listings instantly.
Social Media
The goal of marketers interested in creating successful social media marketing programs is to identify individuals with high Social Networking Potential (SNP). Then create messages that appeal to this population and have a high probability of being passed along. Social media marketing is based on this natural human behavior. Sky will help you create, share, network, and expand your online presence through social media websites.
Email Marketing
Sky Advertising makes email marketing simple and cost effective with EasyEmail. EasyEmail allows you to create powerful email templates and send hundreds of emails at one time without being blocked by spam filters. Successful real estate email marketing encourages customer loyalty and enhances relationships. Keep your customers informed with valuable information such as current Open Houses. Make your email marketing campaign much more efficient with Sky EasyEmail.
Online Reputation Management
Real Estate Online Reputation Management combines marketing and public relations with search engine marketing. People talk about you in the blogosphere and the goal of online reputation management is to keep all positive publicity high in the search engine result pages and push any bad publicity down and out of public view. Online reputation management enables you to heighten and protect your reputation by becoming actively involved in the outcome of search engine results.
Affiliate Marketing
Affiliate marketing uses one site to drive traffic to another. Its a marketing tool thats frequently overlooked by advertisers. Affiliate marketing can be especially useful for real estate companies who have agent websites and/or property websites. We can use these affiliate sites to help drive traffic to other websites within your network. Affiliate marketing overlaps with internet marketing and can work synergistically with organic search engine optimization, pay per click campaigns, email marketing and display advertising. Sky Advertising will successfully drive more traffic to your website by using affiliate marketing.
Advertising on Luxury Property Websites
Sky Advertising has an extensive network of luxury property websites. Placing properties placed on highly viewed and targeted websites is a great tool for increasing your listings exposure and also for driving traffic to your own website. Sky can help you by recommending appropriate websites thattrumpet the selling points of your property. Not only can we help you place your property in the listing pages on luxury home websites, but Sky Advertising can also create fractional page ads such as banner ads, skyscrapers, rotating featured property advertisements leader boards that get attention.
Market Research
Market research is essential to starting a successful real estate marketing and advertising campaign. Through it we determine where your money will be best spent. We obtain the most valuable current information to help you make informed decisions. Our market research and analysis solutions will guarantee that you will be able to tackle your 2010 budget planning with confidence.