Perhaps you already have a Career Portal on your company's website. Perhaps you have a terrific ATS system where you can post jobs and gather data. Perhaps you have one page, perhaps you have a dozen. But the thing is this: there is nothing more important than the Career Portal on your website.
Nothing matters more. It is your brand, your store, where you live, the academy where candidates learn who you are. It is the center of the universe and it needs to do several things well or nothing else in your recruitment and employer branding efforts will work properly.
First, let us tell you what you have.
Sky can audit your career portal to let you know where you are in the industry standard spectrum. We look at your branding, ATS system, whether your coding and search engine optimization tools are up to date, links to other sites, links to social media. Testimonials? How old are they? How about that video? Where are you getting your metrics and how accurate are they? What is your cost per hire now and where do you want it to be? We have identified over two dozen categories of best practices and rate each one to give you an overall picture of where you stand now.
Then, we will show you what is possible.
Employment brand, Web 2.0, Videos, Employee Testimonials, Benefits, Job Postings, New Grads, Military, Diversity, Training, A Day in the Life, Podcasts, RSS feeds
There is a myriad of ways to drive traffic to your site but then you need to keep it there. Engage and inform. Show candidates right away the kind of respect that you want them to know they will experience when they come to work for you. You can do that by keeping the conversation going. Follow up. It is a cycle of finding and building a community of candidates and it all happens through your Career Portal.