2027 Partner Form | Sky Advertising

2027 Program Planning

Thank you for helping us plan for 2027.

Please complete all applicable fields and provide the requested supporting materials (Media kits, editorial calendars, rate cards, and specification sheets, etc.)

Why complete this form?

Providing both the completed form and current materials will help us evaluate opportunities efficiently and minimize follow-up questions

The Sotheby's International Realty 2027 Media Program is shared across our network and referenced throughout the year. The more complete your information, the better we can showcase your brand and opportunities.

Name

This field is for validation purposes and should be left unchanged.

Primary offering type(Required)

Digital

Both

1. Company and Contact Information

Company / Media Brand(Required)

Primary Contact — First/Last Name(Required)

First Last

Title / Department

Email(Required)

Phone(Required)

Country Phone Number

Additional Contacts

Please list the name, title/department, and email for digital, production, billing, or other relevant contacts.

Name

Title/Department

2. Brand and Audience Overview

Brief Brand and Audience Description(Required)

Suggested length: 100-150 words.

Luxury Audience Fit

What distinguishes your audience or platform as a strong fit for luxury real estate?

3. Audience

Please provide separate audience demographics for print and digital when they differ. If a metric is unavailable or not applicable, note that in the Current Figure column.

Print Performance

As of Date

Audience Print As of Date

Metric

Current Figure

Average household income (HHI)

Audience Print Average household income (HHI)

Average household net worth (HNW)

Audience Print Average household net worth (HNW)

Primary age range / median age

Audience Print Primary age range / median age

Other notable audience demographics

Audience Print Other notable audience demographics

Digital Audience Demographics

As of Date

Audience Digital As of Date

Metric

Current Figure

Average household income (HHI)

Audience Digital Average household income (HHI)

Average household net worth (HNW)

Audience Digital Average household net worth (HNW)

Primary age range / median age

Audience Digital Primary age range / median age

Other notable audience demographics

Audience Digital Other notable audience demographics

4. Performance

Complete the performance metrics that apply to your offering(s).

Print Performance

As of Date

Performance Print As of Date

Metric

Current Figure

Print circulation — U.S.

Performance Print circulation — U.S.

Print circulation — International

Performance Print circulation — International

Print readership

Performance Print readership

Distribution markets / geography

Performance Distribution markets / geography

Additional Print Performance info

Performance Additional Print info

Digital Performance

As of Date

Performance Digital As of Date

Metric

Current Figure

Monthly unique visitors

Performance Digital Monthly unique visitors

Monthly sessions

Performance Digital Monthly sessions

Monthly page views

Performance Digital Monthly page views

Email/newsletter subscribers

Performance Digital Email/newsletter subscribers

Average email/newsletter open rate

Performance Digital Average email/newsletter open rate

Average email/newsletter click-through rate

Performance Digital Average email/newsletter click-through rate

Social followers by platform

Performance Digital Social followers by platform

Additional Digital Performance info

Performance Digital Additional Info

5. Recommended 2027 Opportunities

Top Recommended Opportunities(Required)

Please list your top print, digital, newsletter, social, event, sponsorship, or integrated opportunities. Include a short reason for each recommendation and as many relevant options as possible.

Top Recommended Opportunities(Required)

Opportunity

Type (Print/Digital/Newsletter/Social/Event/Sponsorship)

Reason

New for 2027

Identify any new products, platforms, services, or special placements launching in 2027.

Additional Opportunities 2027

Would you consider developing a custom opportunity for the 2027 Sotheby's International Realty program?

Yes

Open to discussion

Custom Opportunity Concept

Briefly describe the idea.

6. Editorial Calendar and Deadlines

Please attach or link to your 2027 editorial calendar(s). Please include the following:

2027 editorial calendar

2027 editorial calendar Upload or link

Upload

Link

2027 Editorial Calendar

Drop files here or

Accepted file types: pdf, xls, doc, xdoc, Max. file size: 64 MB.

Link to 2027 Editorial Calendar

Editorial Calendar Detail

Issue/Publication Date

Space Reservation Deadline

Material Deadline

Special Issue/Theme/Promotion

Important Planning Notes

Call out early deadlines, limited inventory, seasonal opportunities, or other considerations.

7. Rates and Program Pricing

Please provide the most competitive program pricing available. Attach or link to a rate card or rate proposal.

Can the 2026 Sotheby's International Realty program rates continue for 2027?

Can 2026 rates continue for 2027?

Yes

Partially

2027 Rate Summary(Required)

List confirmed rates, packages, minimums, added value, or any rate improvements. You may reference an attached rate sheet.

Can the same rates extend to the CIH (Compass International Holdings) Real Estate brands listed below?

Yes

Varies by brand

Brand

Same Rate?

If Different, Provide Rate or Notes

Century 21

Extend to Century 21 — same rate?

Yes

Century 21 If Different, Provide Rate or Notes

✓

ERA

Extend to ERA — same rate?

Yes

ERA If Different, Provide Rate or Notes

✓

Coldwell Banker

Extend to Coldwell Banker — same rate?

Yes

Coldwell Banker If Different, Provide Rate or Notes

✓

Better Homes and Gardens Real Estate

Extend to Better Homes and Gardens Real Estate — same rate?

Yes

Better Homes and Gardens Real Estate If Different, Provide Rate or Notes

✓

Compass

Extend to Compass — same rate?

Yes

Compass If Different, Provide Rate or Notes

✓

Can the same rates extend to Sky's network of clients regardless of brand affiliation?

Yes

General Rate Conditions

Note any restrictions, expiration dates, production charges, cancellation terms, minimums, or other conditions that affect the proposed rates.

8. Required Materials

Attach or link to the most current available versions. If a 2027 item is not yet available, please indicate when it is expected.

Item

Attached / Link

Notes

2027 media kit

Yes

N/A

2027 media kit Notes

Media Kit Upload or link

Upload

Link

Upload for 2027 media kit

Drop files here or

Accepted file types: pdf, doc, docx, , Max. file size: 64 MB.

Media Kit Link

If 2027 Media Kit not yet available, expected by

2027 rate card / program proposal

Yes

N/A

Notes 2027 rate card / program proposal

2027 rate card / program proposal Upload or link

Upload

Link

Upload for 2027 rate card / program proposal

Drop files here or

Accepted file types: pdf, doc, docx, , Max. file size: 64 MB.

Link to 2027 rate card / program proposal

If 2027 rate card / program proposal not yet available, expected by

Print product sample or digital edition

Yes

N/A

Notes for Print product sample or digital edition

Print product sample or digital edition upload or link

Upload

Link

Upload for Print product sample or digital edition

Drop files here or

Accepted file types: pdf, doc, docx, , Max. file size: 64 MB.

Link to Print product sample or digital edition

If print product sample or digital edition not yet available, expected by

Newsletter sample(s)

Yes

N/A

Notes for Newsletter sample(s)

Newsletter sample(s) upload of link

Upload

Link

Upload for Newsletter sample(s)

Drop files here or

Accepted file types: pdf, doc, docx, , Max. file size: 64 MB.

Link to Newsletter sample(s)

If Newsletter sample(s) not yet available, expected by

Digital ad / banner / social examples

Yes

N/A

Notes for Digital ad / banner / social examples

Digital ad / banner / social examples upload or link

Upload

Link

Upload for Digital ad / banner / social examples

Drop files here or

Accepted file types: pdf, doc, docx, , Max. file size: 64 MB.

Link to Digital ad / banner / social examples

If Digital ad / banner / social examples not yet available, expected by

Current specification sheet(s)

Yes

N/A

Notes for Current specification sheet(s)

Current specification sheet(s) upload or link

Upload

Link

Upload for Current specification sheet(s)

Drop files here or

Accepted file types: pdf, doc, docx, , Max. file size: 64 MB.

Link to Current specification sheet(s)

If Current specification sheet(s) not yet available, expected by

Audience research or third-party audit, if available

Yes

N/A

Notes for Audience research or third-party audit, if available

Audience research or third-party audit upload or link

Upload

Link

Upload for Audience research or third-party audit

Drop files here or

Accepted file types: pdf, doc, docx, , Max. file size: 64 MB.

Link to Audience research or third-party audit

If Audience research or third-party audit not yet available, expected by

9. Additional Notes

Additional Notes

Please use this section to include any relevant information that we have not captured.

Questions?

We’re here to answer any questions you have.

Janine Jones

Executive Vice President

212-677-2714
janine@skyad.com

Paula Davidson

Senior Account Executive

212-677-2671
paula@skyad.com