Founded Sky Advertising in 1989

Bill believes there’s only way to treat clients: with a high level of attention and a strong sense of urgency. He’s involved in most aspects of creative development at Sky, from conceiving ideas to presenting dynamic campaigns that use just the right mix of interactive and traditional marketing tools.

A longstanding member of the two primary recruitment communications trade groups, he lectures and blogs on recruitment topics and new media. His BS in advertising is from Syracuse University’s Newhouse School of Public Communications.

Fun facts: In his spare time, Bill enjoys writing and performing original music with his band.