When you need help thinking big—whether in interactive, digital, social, or traditional media—you want an ad agency that will lift you above your competitors. Our talented team combines imaginative solutions with down-to-earth service that’s timely and thoughtful, convenient and cost-effective.
Soar with us
THE SKY WAY
We’re committed to world-class marketing that helps you stand out… advertising that generates a measurable return… and personal service that makes your life easier. Founded in 1989, Sky Advertising is a leading boutique agency with offices in New York City and Philadelphia. Our clients range from Fortune 500 companies to small nonprofits. The industries we serve include real estate, healthcare, education, social services, engineering, the arts, manufacturing, and retail.
HOW SKY CAN MEET YOUR GOALS
Work with the best in the business.
The Sky team has the savvy and experience to help you come up with right solutions and avoid the wrong ones.
Make yourself look great—and smart, too.
Sky offers the relevant copy and fresh design you expect from a leading agency. We listen to your problems and propose solutions that go beyond the obvious.
Attention-getting media of all kinds
Choose an agency partner that’s as versatile as your needs. Sky creates websites and social media campaigns as well as award-winning print ads, brochures, and magazines.
Effective branding, marketing, and advertising
Attract more customers with a prominent brand in the platforms they use most.
Sky specializes in pinpointing the best promotional techniques and placements for a given audience.
Powerful Employer Branding/Recruitment Marketing
Become the employer of choice in your field.
Sky has a long, strong track record in recruitment marketing. We can help you build awareness, differentiate your workplace, promote your opportunities, and boost your retention.
Real Estate Advertising with Great ROI
Reach the right buyers with the right appeal.
Sky offers careful media planning, creative marketing, thorough web analytics, and accurate ads—on time, every time.
Strategy that focuses your marketing
Speak in a clear voice across today’s fragmented media.
Sky can develop a multi-channel strategy to advance your goals, fit your budget, and make your message stand out in an array of platforms and devices.
Drive your decisions with data.
What really works with your audience? Count on Sky to find out—and then put the insights to work in results-oriented solutions.
SEPTA, the economic engine that drives the Philadelphia region’s transportation, is focusing on a sustainable environment, growing ridership and upgrading infrastructure. To capitalize on this new strategic vision, SEPTA is undergoing a renewed effort to attract a diverse, highly-skilled and versatile workforce.
Sky developed a new employer brand to illustrate the integral role employees play in bringing these changes about. The thrust of the brand is a challenge to potential employees to make their move to one of Philadelphia’s largest companies, ranked among the country’s best employers.
South Jersey Radiology
PROBLEM: Poor differentiation.
South Jersey Radiology, a large regional medical imaging firm, competes in a saturated market with similar radiologic imaging services that promote themselves in similar ways.
SOLUTION: A standout campaign.
To give SJRA the competitive edge against stand-alone as well as university-affiliated imaging practices, Sky Advertising created a branding campaign focused on superior technology, staff expertise, and advanced patient outcomes. Along with the new creative campaign, Sky’s team developed and enhanced media placements and opened new media channels, driving more patients to the website and increasing business year over year.
Penn National Gaming
PROBLEM: Multiple identities.
As the operator of dozens of gaming facilities, Penn National Gaming needed help with two things: (1) consolidating its corporate headquarters’ talent management function under one brand while also (2) enabling its properties to advertise jobs locally under their own brands, such as Hollywood Casino and Argosy Casino.
SOLUTION: The best of all worlds.
Sky Advertising created a major campaign for headquarters plus coordinated sub-campaigns for each local market. The new “Work Happy” branding worked so well that it was incorporated into recruitment and retention efforts, and a sub-brand was created for all employee benefits communications materials.
PROBLEM: A fuzzy image.
Spectra Laboratories is the leader in renal testing. But as a subsidiary of a major health care corporation, it lacked a distinctive brand to spotlight its place in the market and attract top talent.
SOLUTION: A sharper image.
Sky Advertising developed a new employer brand to draw attention to Spectra’s mission in the marketplace and position it as a great place to work.
PROBLEM: Different markets, same need.
Church’s Chicken wanted help attracting new employees in two different regions, the South and the Southwest.
SOLUTION: Creative materials, adaptable formats.
To convey Church’s “We’re Hiring!” message, Sky Advertising developed versatile point-of-service materials, including tray liners, banners, and window clings. The promotions, which take advantage of the company’s real estate, are eye-catching, inexpensive, and easy to adapt to each market.
Holy Redeemer Health System
PROBLEM: A competitive disadvantage.
Philadelphia’s Holy Redeemer Health System wanted prospective employees to know that it offers the same range of rewarding careers as other healthcare systems.
SOLUTION: A competitive advantage.
Sky Advertising designed a compelling campaign to make it clear that Holy Redeemer provides varied opportunities and multiple paths for growth. The campaign’s centerpiece: the theme “Careers That Reflect Your Passion. Your Future’s Calling.” The new employer brand has been hugely successful and shows no signs of slowing down.
Northern Westchester Hospital
PROBLEM: Finding and screening right-fit candidates.
New York’s Northern Westchester Hospital wanted its recruitment marketing to accomplish two goals: (1) positioning the hospital as an employer of choice for highly qualified professionals and (2) working within a website that could also serve as a screening tool.
SOLUTION: A two-pronged approach.
A recruitment marketing campaign called the “Healthcare Auditions” was developed. Then Sky wove the themes plus digital capabilities into a unique microsite, which Sky designed to include application and screening capabilities.
PROBLEM: Small school, long-term needs.
To maintain its enrollment and fund-raising, the 250-student Carmel Academy in Westchester, Connecticut, needs ongoing marketing support, especially to keep up its visual brand.
SOLUTION: A productive partnership.
Since 2002, Carmel has joined forces with Sky Advertising on everything from signage to stationery, annual reports to invitations. In addition to maintaining its visual identity, Sky has successfully guided the school through two major rebrandings, including a name change.
A BOUTIQUE, NOT A BIG-BOX STORE. We cater to your industry, your preferences, and your budget and deadlines—which we treat like our own. ONE-STOP SHOPPING. Our centralized structure meets your needs—from media buys to creative work to billing—through one contact person. GENUINE RESPONSIVENESS. We answer your emails and calls immediately—if only to say, “We heard you, and we’re on it.”
ALL THIS PLUS… WE’RE EASY AND FUN TO WORK WITH
MEET OUR TEAM
WHAT OUR CLIENTS ARE SAYING
“For over 20 years, Sky Advertising has provided AHRC with the very best recruitment advice, techniques, and results.” —Seth Krakauer, Employee Development Manager, AHRC New York City
“Sky takes the burden off our staff in researching advertising alternatives, designing ad copy, and keeping us up to date with ever-expanding advertising resources.’’ —Myra Fasner, Director of Human Resources, The Rogosin Institute
Epilepsy Foundation of LI Testimonial
“Sky’s staff is patient, knowledgeable, and creative. You won’t be disappointed.’ —Dolores Frederick, Senior Administrative Assistant, Development and Community Relations, Epilepsy Foundation of Long Island
New York Media Testimonial
“I have never worked with a company as responsive as Sky. We get the right ads in the right places with responses that are right on target with our needs.” —Sandra Landsman, Executive Director, Human Resources, New York Media
Briggs Freeman Sothebys
“Many Thanks – we are getting great feedback and responses” —Caroline Summers, Briggs Freeman Sotheby’s International Realty
Caroline runs full page ads monthly in Architectural Digest, ‘W’, Vanity Fair and other Condé Nast magazines.
Dreyfus Sotheby’s International Realty
“We have found the One Million Impressions program to be vital to our ongoing marketing campaigns. Our sellers love to see their property ads pop up when they are on the web for news. And we love the name recognition it gives to our Agents and brokerage.” —Sandie Timm, Dreyfus Team Marketing
Dreyfus Sotheby’s International Realty