Welcome to the Sky Blog

The Sky team serves SMB’s in a number of industry verticals though we specialize in luxury real estate and recruitment and staffing. We want this blog to be a resource for everyone while continuing to serve our long-time clients. That’s why we offer up industry-specific marketing insights along with our advertising and branding expertise.

Whatever your business is, you can find marketing insights here at the Sky Blog.

Enjoy!

How to Get Better Photos for Luxury Real Estate Advertising

The magician Amit Kalantri once said, “A photograph shouldn't be just a picture, it should be a philosophy.” Choosing a photograph for a luxury real estate advertisement isn’t simply about capturing a good image of the property. It’s also about capturing a lifestyle....

Do Banner Ads Really Work for Luxury Real Estate?

Banner advertising, if properly planned and monitored, can bring a ton of exposure to your listings. You can easily leverage the power of the internet to effectively use your marketing and advertising dollars. Your clients will benefit and so will you.

Real Estate Ownership a Gateway to Citizenship

The world's ultra wealthy are investing in Real Estate abroad. Foreign countries have started real estate programs to attract ultra-high-net-worth individuals (UHNWI) to buy properties in their countries. UHNWI (those with a least US$30 million in assets) are seeking...

Social Media Tips for Real Estate Agents

How to gain a better social media presence Interpersonal and social skills are some of your most important qualities as a real estate agent. You can easily negotiate a deal and make your clients happy. Social interaction is a no-brainer for you. However, how about...

Simplify the Production of Your Epic Employee Recruitment Video

Epic employee recruitment videos have been around for years, but it seems some employers have yet to master the balance of art and entertainment with design and function. It can be tricky, so here's our quick take on what makes an epic employee recruitment video....

Email Marketing: Spice it Up with Personalization

If you aren’t emailing, you aren’t living. Well, you’re probably alive, but you’re definitely not maximizing your marketing potential. It’s not just millennials who live their entire lives online. People of all ages spend a lot of time connected. The same boring...

Digital Advertising Basics: What You Should Know

As far back as I can remember, there have been ads all over the internet. Digital advertising has come a long way since the days of those annoying static banners that showed little if any, creativity. Most of those ads weren’t even relevant to our interests. As the...

Digital Campaigns: Getting to Know Them

When setting up digital campaigns, there are a number of things to ask for and understand. Words and acronyms like impressions, CTR, UTM, geo-targeting or re-targeting might sound confusing and daunting at first, but once you know what they are, things get very easy....

An Advertising Agency Helps You Succeed

Why Hiring an Advertising Agency Will Benefit Your Business How To Say Hello To Your Potential Customers: You have built your business up and there is a great story to tell. You have the greatest business concept, but without effective branding it, it may not prosper....

Reputation Management — A Priority For Every Business

As the expression goes, "bad news travels faster than good news" and in today's social media context your business reputation could be at risk unless you manage your reputation before bad news can hurt your bottom line. At Sky Advertising we help our...